הסיפור שלנו

The brand "J'unem" was chosen based on the Persian word "neshama", a word my grandfather used to call me when I was a child.
My name is Shir, and I am a jewelry designer who combines old magic with a modern touch.
A 2020 graduate of Shenkar College, I developed my skills in designing gold jewelry set with diamonds and gemstones.
My designs celebrate the beauty of gold and bring with them a sense of luxury and elegance, but at J'unem I strive to make all this beauty accessible to every woman, and to fulfill her jewelry dream.
Every piece of jewelry I create tells a story – whether it's from my personal collection or a personal design made in collaboration with the client.
I believe in the personal connection that is forged between the piece of jewelry and the person who wears it, and I am here to make that connection sparkle, design after design.